However, there is currently no published research to support these claims. Some folks claim that, since cold-pressed juices specifically are exposed to minimal heat and air, they’re able to hold onto more vitamins, minerals, and enzymes present in the whole fruit. Since any 100% juice delivers fruits or vegetables, it’s a quick way to get a lot of these compounds in one sitting. Fruits and vegetables are great sources of vitamins, minerals, and antioxidants (such as flavonoids). But healthful enough to warrant the price? Well … But cold-pressed juice is super healthy, right? However, grabbing a juice once in a while could be a healthful splurge. There’s no getting around the steep price tag on these products – cold-pressed juices are typically $5-$10 per single-serve bottle, so purchasing several juices per week (or per day) could send your grocery budget through the roof. In HPP, already-bottled juices are submerged in cold water under high pressure, which kills pathogens and increases the shelf life from three to five days to a whopping 30 to 45 days. To solve this problem, most of the cold-pressed juices on the market have undergone a pasteurization method known as high pressure processing (HPP). No additional heat or oxygen is used in the process, meaning that no nutrients are lost in the heat of traditional pasteurization.īut cold-pressed juice in its raw form only has a shelf life of three to four days before microbes begin to spoil it, and it can pose some pretty major food safety risks, especially for young children or women who are pregnant. First things first – what does “cold-pressed” mean, anyway?Ĭold-pressed juice is made with a hydraulic press that uses thousands of pounds of pressure to extract the maximum amount of liquid from fresh fruits and vegetables. Bottles can be found anywhere from specialty juice shops to chain grocery stores.īut why are we infatuated with liquefying our fruits and veggies? Are the health benefits worth the hype? Let’s take a closer look. This trend has caught the attention of health-conscious people looking to get their fruits and greens in a quick, drinkable form. Whether you’re a yoga guru on a cleanse, a gym rat looking for antioxidants, or just perusing the beverage options at the corner coffee shop, chances are you’ve seen cold-pressed juice.